Organizational Structure and Design Essay

1.1 IntroductionSamsung India Electronics Ltd is a subsidiary of Samsung Electronics Corporation headquartered in Seoul, Korea. The company was incorporated in the year 1995. The company is having their head status at Delhi and branch office at 16 locations all over the India. Their manufacturing facilities ar located at Noida in Uttar Pradesh and Sriperumbudur in Chennai. The company is having two R&D centres in India, at Bangalore and Noida. Both the R&D centres are involved in cutting edge research and development.The company is dealing in the business of IT, Consumer Electronics and Household businesses. They provide high technology consumer electronics. Their products in India are colour television, colour monitors, refrigerators, washing machines, mobile phones, microwave ovens etc. The company is the number 1 in India to introduce fuzzy logic based washing machines, silver nano refrigerator and flat screen TVs. Samsung phones support five Indian languages, namely Hindi, Ma rathi, Bangla, Punjabi and Tamil.1.2 transcription StrategyStrategically the electronics industry was considered suitable for countries with poor natural endowment and high skilled labour like Korea. This industry required labour intensity, familiarity intensity but low inputrequirements of energy and raw materials. Samsung electronics has not only utilised status-quo resources but alike developed dynamic capabilities as it blush to the top. Aggressive and risk-taking investment behaviour in search of entrepreneurial rent and the effective policy of managing technology development contributed to the extraordinary achievement of Samsung Electronics.The companys remarkable transformation over the last decade or so can shed light on how a firms dynamic capabilities, the ability to improve its O-advantages by reconfiguration, transformation and learning, contribute to its radical countrys idiosyncratic development path. The company transformed itself from a sub-contractor to a man ufacturing business to a leading creator of many electronic components by harnessing a talented team. Samsung took quite a few risks initially to achieve its goals, it kept its win team refreshed by constant vigilance and talent re new-fangledal.Samsung employees put leadership ahead of excellent personal development courses and structures which Samsung Electronics evolved in the 2000s. The same eccentric could be seen in the companys Suwon campus. That leadership came primarily from Yun Jong Yong and Lee Kun-hee above him. There was full inter relationship between the Samsung group and Samsung electronics which also lead to a coordinated and smooth functioning of Samsung.1.3 physical composition StructureSamsung Electronics organizes its businesses according to its different characteristics in technology, markets and consumers as either Digital Media & Communications (DMC) or Device Solutions (DS) division, strengthen their independent operating structure. DMC is grouped into Co nsumer Electronics (CE) and IT & Mobile Communications (IM) divisions. The CE division took charge of the visual display business de rack uptment and home appliances department. The IM division is in charge of managing wireless businesses, IT Solutions, Network business, digital imaging displays and the Media Solution Center.This restructuring reflects changes which were made to the workforce with the hiring of meek power experts which has become more pregnant than everin the Smart age. They have already announced their intention to make a paradigm shift by becoming a soft driven company and established a Software center in order to increase their software capacity until its on a par with their world renowned manufacturing.Changes in the Device Solutions (DS) division also took place including expansion of the organizations in charge of software, controller and solution development to ensure damp teams for each. The expansion of the software related organizations was done to real ize Samsung Electronics vision of creating new values and experiences by combining Samsungs existing strength in hardware design with optimized software and an emotionally appealing user interface.Samsung Electronics also expanded the organization in charge of bio and medical device business and expanded the Bio science lab at Samsung Technology look into Center into the Bio Research Center. They also hired bio material experts to strengthen their research in this area and increased support for bio correspondent and bio medical research.Organization ChartRefer Exhibit 1 for detailed description of Samsungs organizational chart with respect to Samsung mobile division of India.1.4 Organization CultureIt has become increasingly important for employees to have vested stake in the growth potential of its company. People expect a participatory work environs where they can feel a sense of dignity, pride, and ownership of the organizations vision. Samsung Electronics strives to build a creative organizational culture, and acknowledges that the investment they make in strengthening the core competencies of their employees will have a direct impact on their competitiveness. They actively promote a flexible organizational culture that allows employees to pursue a healthy work-life balance, in a dynamic, creative and challenging work environment that is not risk-averse. As an international company they embrace individuals withdifferent background and abilities. action and Life Balance through Work SmartEstablishing a Work Culture that Encourages Learning and DevelopmentSamsung Electronics has established a Creative Development Research Institute System to provide employees with opportunities to pursue creative new ideas that take full advantage of their talents and professional passions in a way that encourages taking risks. This new initiative encourages employees to be more entrepreneurial in developing creative ideas that can become new businesses. Once an employe es plan is accepted, they whitethorn centralise on the project as a member of a task force for up to one year. During this period, they will be free from their usual responsibilities and may receive a dedicated work space, development expenses and necessary equipment as appropriate. Successful outcomes are encouraged through an incentive program however they are not subject to penalty if they dont achieve their goals.Some of the other key-features of Samsungs culture are* Talent based recruiting of Software and object experts* Diversity Management* Employees Health and Safety* Integrity Management* Increasing Social Contribution1.5 Technology EmployedThe organizations core technology is manufacturing which consists of raw material inputs, a transformation work process that changes and adds value to the raw material and produces the ultimate product or service output that is change to the consumers in the environment.Core TechnologyOn the other hand, Samsung Electronics has also a department work processthat is important to the organization but is not directly related to its primary mission and that we call as non-core technology. For Samsung Electronics, that major non-core technology is Research and Development (R&D) which transforms ideas into new products. Some of the other departments of non-core technology are serviceman Resources, Accounting, and Marketing etc.Refer Exhibit 2 for Samsungs Mobile division R&D office structure in India.1.6 Organization sizeSamsung Electronics has a total of 196 subsidiaries around the world. As of the end of 2011, Samsung Electronics total employment stood at 101,973 working in Korea and 119,753 outside of Korea, with the overseas workforce surpassing the domestic help workforce for the first time in the history of Samsung Electronics. Currently, Samsungs total employment is more than 344,000 employees globally.